We presented EraVerde, your green ally for everyday life. The vision is to become the first choice for Greeks in green energy- empowering citizens and businesses to embrace a more innovative relationship with energy. EraVerde aims to actively contribute to the transition toward a sustainable society by providing the support people need to make conscious choices for their future.

This assignment focused on the creation of a new brand identity for Elpedison. It began with brand positioning, defining the central promise of the brand, the unique value it offers, and how it differentiates itself in the market. The next step was to develop the brand strategy, including the vision, mission, values, and core competencies of the new brand. A compelling brand narrative had to be crafted, along with a proposal for a new name under which Elpedison could be relaunched. To support the identity, the brief required a moodboard and visual inspiration, offering directions and proposals for the new visual identity.