We chose to focus on the category of Greek alcoholic beverages, highlighting Ouzo Plomari as our brand of choice. The objective was to position ouzo as one of the top preferences among young consumers, embedding it into youth culture both online and offline.

Ogilvy Greece challenged us to develop the social media strategy for a Greek brand. The key objectives included gaining a clear understanding of the Greek social media landscape, designing a strategic framework tailored to the brand’s needs, outlining a channel-specific content strategy, and ensuring that all social media activities were meaningfully connected to broader business goals.