We went with a peer-to-peer car rental service, creating X-tra Mile.
IDEA
This assignment challenged us to develop a startup concept regarding automobiles by clearly defining the problem through user insights, and presenting a solution with a unique approach. We had to demonstrate the market opportunity, showing why the issue is worth solving and the potential size of the market. The brief also required outlining the business model, analyzing the competition and showing awareness of the landscape. Finally, we had to highlight the traction, providing evidence of progress such as an MVP, waitlist, or survey data.