Working with Microsoft’s core messages - its commitment to the Greek economy and society, its leadership in digital technology and artificial intelligence, its focus on renewable energy, and its dedication to data security- we created a cohesive PR and publicity framework.

Ogilvy Greece tasked us with developing a complete 45‑day communication plan for the inauguration of Microsoft’s new Data Center in Greece- an investment positioned as a landmark moment for the country’s digital infrastructure, cloud adoption, and AI development. The brief required us to design a strategic timeline leading up to and following the launch event, crafting actions that would build anticipation beforehand and sustain positive publicity afterward.